News

EarthHour

Pictures by the Wayside participated in WWF’s EarthHour on March 23. Shooting from a helicopter in Hong Kong’s spectacular harbor, we captured the moment Central and much of the rest of the city turned the lights out for an hour to highlight the need to not waste energy.

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Anime Innovation and Learning

Pictures By The Wayside was commissioned by an international training and development group, Make A Difference (MAD), to produce a number of “Anime” online learning films. The key concept was to provide engaging content that an audience could watch and learn from in their own time, with graphic illustrations and time lapse work that resulted in some great concepts for their clients.

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Nat Geo Wild and PSA’s

We’ve been busy again. It’s that time of year, where clients are trying get everything squeezed into year end, so busy busy! This time Pictures By The Wayside just finished producing a series of PSA’s (Public Service Announcements) for Nat Geo Wild. We had some great fun pulling them together and it is true what they say about working with kids and animals!

Here’s a quick snip for you or jump here to learn more about the project.

Working with animals…certainly “impactful”!

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China Light & Power Project-Ready to roll

A project about retiring old switch gear and transforming them in art, that has been in works for 5 months is now complete. China Light and Power (CLP) unveiled  a range of sculptures made from retired switchgear equipment along with a short film made by Pictures By The Wayside at Pacific Place. PBTW was commissioned by China Light and Power to produce this 8 minute short on the story of the students, their creative journey and how it all finally came together.

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Ears Asia-Fundraiser Film completed

Post production has been completed on a short film made for the Elephant charity EARS Asia.

EARS Asia came to Pictures By The Wayside asking for a film they could use at fundraising  events and also as a general purpose film for their website which would educate people about the impact of EARS and their work across Asia.

At a recent fundraiser event, Louise Rogerson, founder of EARS Asia said the film helped engage their audience more than ever (so much so their were tears in many an eye including some gentlemen) and the video helped raise just over 80,000 HKD, so we call that a result!

Learn more about the great work of EARS Asia here.

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Tide is Turning encouraging change in shark fin policy

Pictures by the Wayside recently finished a film commissioned by the Hong Kong Shark Foundation about the recent progress made around the world in changing both laws and attitudes against the consumption of unsustainable shark products.

The film has been used at various film festivals, schools, private forums and also in engaging corporate stakeholders to change their views about the shark product trade.

See the film here:

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Unjust Screened In Mumbai Film Festival

Mumbai’s 2nd Human Rights Film Festival called Flashpoint screened Unjust in December 2011 and has now also confirmed they will screen Unjust in their follow on festival in Delhi early February 2012.

Screening of these films along with panel discussion and media campaigns could possibly bring about a change in perceptions and mindsets and initiate action. Flashpoint intends to spotlight human rights issues and make a call for the audience to act as ‘Flashpointers’,” says Sridhar Rangayan of Solaris Pictures, which is organising the festival.

With increased attendance at both events and higher profiling of the issue of state sponsored violence, we’re encouraged to hear this issue being highlighted to even more people than before. The question remains will countries such as Sri Lanka who are increasingly becoming a dictatorial state, heed the message??

Click here to read more and watch a trailer of the film Unjust.

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Bristol Myers Squibb-2nd Video

Pictures by the Wayside recently shot a second film for Bristol Myers Squibb, a global pharmaceuticals company.

To be used as an internal film at Bristol Myers Squibb.  Pictures by the Wayside was commissioned to come up with a compelling storyline to explain the benefits and results from the newly implemented communication project at BMS.

Using our new studio facilities, we constructed various scenes from a doctor’s waiting room, to a kitchen, living room and interview suite.

The film focuses on showing new communication technologies with key stakeholders, their client doctors.

 

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Pictures by the Wayside and the Last Elephant of Phnom Penh

This gallery contains 7 photos.

Cambodia-The Last Elephant of Phnom Penh Pictures by the Wayside was recently in Cambodia for ears Asia an NGO focussed on the plight of the Asian Elephant. Ears Asia are currently working on a project to save an elephant named … Continue reading

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A New Office and a Giant New Studio

High 11ft Ceilings! Comfy couches for in-between takes.

Pictures By The Wayside has new offices. Our new offices are based near Ocean Park, in Wong Chuk Hang, plus we now have studio capability.

Our expanded offering means we can provide 3200 sq ft of full onsite studio filming facilities, including flexible room configuration, on-site catering, props and even more . Here’s a couple of pictures from a recent shoot in the new studio.

Lighting Check

 

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